Libro Handbook of Integrated Csr Communication De Diehl, Sandra ; Karmasin, Matthias ; Mueller, Barb

portada Handbook of Integrated Csr Communication

Formato

Libro Físico

Editorial

Springer

Autor

Diehl, Sandra ; Karmasin, Matthias ; Mueller, Barbara

Idioma

Inglés

N° páginas

501

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 2.6 cm

Peso

0.72 kg.

ISBN13

9783319831138

Categorías

Estudios de comunicación
Estudios sobre medios
Ética empresarial

Handbook of Integrated Csr Communication

Diehl, Sandra ; Karmasin, Matthias ; Mueller, Barbara (Autor) · Springer · Tapa Blanda

Sin Stock

Reseña del libro "Handbook of Integrated Csr Communication"

Focuses on an integrated communication approach Demonstrates the advantages of pursuing an integrated communication approach in the development of successful CSR programs Addresses innovative topics such as big data, social media, and the convergence of communication channels as they relate to CSR communication Highlights cross-cultural, ethical and industry-specific challenges to successful CSR communication