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Sport as a Business: International, Professional and Commercial Aspects
Dolles, H. ; Söderman, S. (Autor)
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Palgrave MacMillan
· Tapa Blanda
Sport as a Business: International, Professional and Commercial Aspects - Dolles, H. ; Söderman, S.
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Reseña del libro "Sport as a Business: International, Professional and Commercial Aspects"
Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization