Libro Wonder Woman: Marketing Secrets for the Trillion-Dollar Customer De Ellwood, I. ; Shekar, S.

portada Wonder Woman: Marketing Secrets for the Trillion-Dollar Customer

Formato

Libro Físico

Autor

I. Ellwood

S. Shekar

Editorial

Palgrave MacMillan

Idioma

Inglés

N° páginas

240

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.4 cm

Peso

0.35 kg.

ISBN13

9781349299782

Categorías

Estudios y grupos de género
Marketing
Química orgánica

Wonder Woman: Marketing Secrets for the Trillion-Dollar Customer

I. Ellwood (Autor) · S. Shekar (Autor) · Palgrave MacMillan · Tapa Blanda

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Reseña del libro "Wonder Woman: Marketing Secrets for the Trillion-Dollar Customer"

Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.