Compartir
Customer Profit Hacking: Roadmap for putting the bottom line on top (en Inglés)
Marcel Wiedenbrugge
(Autor)
·
Michael C. Dennis
(Autor)
·
Wil Wurtz
(Autor)
·
Createspace Independent Publishing Platform
· Tapa Blanda
Customer Profit Hacking: Roadmap for putting the bottom line on top (en Inglés) - Wiedenbrugge, Marcel ; Dennis, Michael C. ; Wurtz, Wil
$ 45.27
$ 62.88
Ahorras: $ 17.60
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Miércoles 17 de Julio y el
Miércoles 24 de Julio.
Lo recibirás en cualquier lugar de Internacional entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Customer Profit Hacking: Roadmap for putting the bottom line on top (en Inglés)"
For every company, profitability is critical to growth and survival. In most organizations, profit is presented as a consolidated figure. However, a company's profit is actually the sum of all profits and losses that are made from individual customers. As such, a consolidated profit figure does not tell anything about which customers contribute positively to the bottom line and which customers generate a loss. As a result, scarce resources are not allocated optimally. Customer Profit Hacking is a one-of-a-kind book. It is the result of many years of practical experience and combines insights from various fields of expertise including marketing, CRM, sales, finance and credit management. In this book, you will find: A balanced view about customer relationships An integrated model to determine customer profitability A roadmap to long-term profitability A structured approach to determine resource allocation and budgets for individual customers Practical guidelines to enhance collaboration between finance, marketing, sales and customer service Customer Profit Hacking will enable you to manage customer relationships in a more sustainable and profitable manner. "What is customer value? In my experience, how you answer that question indicates whether you are part of customer - or company-centric business. Follow the sage advice of Wurtz, Wiedenbrugge and Dennis and you'll learn why it's essential to strike a balance between delivering value for the customer and receiving value from the customer." Bob Thompson, CEO, Customer Think Corp., United States
