Compartir
Sold Out: How Marketing in School Threatens Children's Well-Being and Undermines their Education (en Inglés)
Alex Molnar
(Autor)
·
Faith Boninger
(Autor)
·
Rowman & Littlefield Publishers
· Tapa Dura
Sold Out: How Marketing in School Threatens Children's Well-Being and Undermines their Education (en Inglés) - Molnar, Alex ; Boninger, Faith
$ 166.14
$ 230.74
Ahorras: $ 64.60
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Jueves 25 de Julio y el
Jueves 01 de Agosto.
Lo recibirás en cualquier lugar de Internacional entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Sold Out: How Marketing in School Threatens Children's Well-Being and Undermines their Education (en Inglés)"
If you strip away the rosy language of "school-business partnership," "win-win situation," "giving back to the community," and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain. Over the long run the financial benefit marketing in schools delivers to corporations rests on the ability of advertising to "brand" students and thereby help insure that they will be customers for life. This process of "branding" involves inculcating the value of consumption as the primary mechanism for achieving happiness, demonstrating success, and finding fulfillment. Along the way, "branding" children - just like branding cattle - inflicts pain. Yet school districts, desperate for funding sources, often eagerly welcome marketers and seem not to recognize the threats that marketing brings to children's well-being and to the integrity of the education they receive. Given that all ads in school pose some threat to children, it is past time for considering whether marketing activities belong in school. Schools should be ad-free zones.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Dura.
✓ Producto agregado correctamente al carro, Ir a Pagar.
