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The Propaganda Society: Promotional Culture and Politics in Global Context (en Inglés)
Gronbeck, Bruce ; Mckinney, Mitchell S. ; Sussman, Gerald (Autor)
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Peter Lang Inc., International Academic Publi
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The Propaganda Society: Promotional Culture and Politics in Global Context (en Inglés) - Gronbeck, Bruce ; McKinney, Mitchell S. ; Sussman, Gerald
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Origen: Reino Unido
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Reseña del libro "The Propaganda Society: Promotional Culture and Politics in Global Context (en Inglés)"
The Propaganda Society analyzes the rapid expansion of propaganda and promotional activities in the leading post-industrial states under the regime of neoliberalism. With the outsourcing of manufacturing, these states have converted to service, selling, and speculative economies, with a concurrent rapid growth of advertising, marketing, public relations, sales management, branding, and other promotional enterprises. Aided by digital technologies and the removal - deregulation - of political, legal, administrative, and moral barriers to state and corporate expansion on a global scale, a group of dominant political and commercial actors have brought about a common discourse and convergent set of practices rooted in sophisticated and unprecedented levels of propaganda and promotion. Written by leading scholars in the field, each of the eighteen chapters in this book discuss the ways in which elite uses of propaganda have radically transformed media and information systems, political and public culture, the conduct of war and foreign relations, and the overall behavior of the state.
